http://www.ryandmatthews.com/work daily 0.75 2023-12-21 https://images.squarespace-cdn.com/content/v1/530d2258e4b0238c30f8e896/1394148362056-YO3PTCWP8N38JPN7P9W3/Osher-Lifelong-Learning-Institute----Duke-Continuing-Studies.png Work - Creative Writing Instructor - Duke University I led a six-week intensive writing course through Duke University's OLLI Extension focusing on the fundamental elements of fiction (Structure and Point of View, Setting and Pacing, Conflict and Dialogue, and Character), practicing specific methods for revision, and strategies for working with second drafts. https://images.squarespace-cdn.com/content/v1/530d2258e4b0238c30f8e896/1579460890135-A78FJSDKAUGLATE5K9IB/screencapture-lithub-on-the-reading-series-born-from-political-action-2020-01-08-15_07_01.png Work https://images.squarespace-cdn.com/content/v1/530d2258e4b0238c30f8e896/1619559569783-2ZDVSZG3E78XA7U6BV0Y/image-asset.png Work - Talkspace As Talkspace’s Director of Content, I built, managed, and ran the global content strategy and operations with a campaign-based, insights-led approach in the service of business and communications goals mapped to revenue-based KPIs. I headed content creation across multiple form factors: video, podcast, long-form, short-form, and social. Synthesizing and prioritizing business inputs, I created, sourced, and structured our multi-channel mental health content that drove traffic and engagement and that translated into conversions and brand lift as well as high engagement and improved retention. In four years under my leadership traffic increased by nearly 10x. Conversion rate on high-traffic, low-funnel pages improved by 19% and increased registrations by 32%. I managed on-page and off-page SEO and link-building, internal link strategy, and managed site map and Google webmaster tools. With a guiding curiosity to stay on the cutting edge of this fast-moving industry, I monitored, analyzed, and reported on content marketing results, performance, and ROI by focusing on KPIs and optimizations that drove growth. https://images.squarespace-cdn.com/content/v1/530d2258e4b0238c30f8e896/1703123327399-JTWGV7H3R0P1UDZ3PTG7/Screenshot+2023-12-20+at+5.13.53%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/530d2258e4b0238c30f8e896/1394142839324-APZ8K6YY1P4KFSSP4SL9/Abrams.png Work - Abrams Books Wrote sales copy for Abrams Books Spring/Fall catalogs including crafting author bios and integrating marketing selling points into main copy.   https://images.squarespace-cdn.com/content/v1/530d2258e4b0238c30f8e896/1435428747707-KJCF8EIHUAB7A3I6N3JU/NextGen_Wealth_Management.png Work - NextGen Wealth Management I produced NextGen Wealth Management for financial advisors and wealth managers looking to modernize business practices and forge genuine relationships with NextGen investors. The event provided high-value, comprehensive insight into the Millennial and Gen X mindset—what differentiates them from other demographics and how wealth managers might bridge the generation gap to better serve them. The event showed how savvy industry leaders are incorporating new technology, and using that technology to augment their reach and increase their bottom-line—providing the tools not just to remain relevant, but crucial.   https://images.squarespace-cdn.com/content/v1/530d2258e4b0238c30f8e896/1446069125108-55RG1ZIJ9DAGA8GQ4EN2/Open+Road+-+All+things+bright+and+beautiful.jpg Work http://www.ryandmatthews.com/home daily 1.0 2021-05-03 https://images.squarespace-cdn.com/content/v1/530d2258e4b0238c30f8e896/1394225940397-BEP7F2UX5QS2ES4C0XAI/459438_10101275215300218_863419771_o.jpg Home http://www.ryandmatthews.com/about daily 0.75 2021-04-26 https://images.squarespace-cdn.com/content/v1/530d2258e4b0238c30f8e896/1579458532268-19EMBQHVZN77IOX7H805/Headshot+-+Ryan+D.+Matthews.JPG About - Tall buildings, tall trees, foreign films, books in translation, and the Seattle Mariners. https://images.squarespace-cdn.com/content/v1/530d2258e4b0238c30f8e896/1394316175011-KBC2VN2TO69EG0GZDWWW/299339_10101474512901228_605150850_n.jpg About http://www.ryandmatthews.com/contact daily 0.75 2021-04-26 https://images.squarespace-cdn.com/content/v1/530d2258e4b0238c30f8e896/1394386127606-GTUVCWL0616DASOMCPVP/log+ryan.jpg Contact